Last updated: 24 April 2026
This Cookie Policy explains how Professional Cribs (“we”, “us”, “our”) uses cookies and similar technologies on professional-cribs.com (the “Site”). It should be read alongside our Privacy Policy, which explains how we use your personal data more generally.
By clicking “Accept all” on our cookie banner, you consent to our use of cookies as described in this policy. You can withdraw or change your consent at any time by clicking “Cookie settings” in the footer of any page.
1. What are cookies?
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the site to recognise your device and store information about your preferences or activity. We also use similar technologies such as pixels, tags, and local storage, and for simplicity we refer to all of these as “cookies” throughout this policy.
Cookies may be set by us directly (“first-party cookies”) or by third parties whose services we use (“third-party cookies”). Cookies may last only for your current browsing session (“session cookies”) or for a longer defined period (“persistent cookies”).
2. Why we use cookies
We use cookies to:
- make the Site work properly and securely (for example, remembering your login session);
- understand how visitors use the Site so we can improve it;
- measure the performance of our marketing campaigns; and
- show you relevant advertising on other websites and platforms.
Cookies that are strictly necessary for the Site to function are set automatically. All other cookies are only set if you give us your consent through our cookie banner.
3. Categories of cookies we use
3.1 Strictly necessary cookies
These cookies are essential for the Site to function and cannot be switched off. They are usually only set in response to actions you take, such as logging in, submitting a form, or setting privacy preferences. They do not store any personally identifiable marketing information.
| Cookie | Provider | Purpose | Duration |
| wordpress_logged_in_[hash] | professional-cribs.com | Maintains your logged-in session if you have an account | Session |
| wordpress_sec_[hash] | professional-cribs.com | Secures your logged-in session | Session |
| wp-settings-[user_id] | professional-cribs.com | Stores WordPress admin UI preferences | 1 year |
| wp-settings-time-[user_id] | professional-cribs.com | Timestamp for the above | 1 year |
| wfwaf-authcookie-[hash] | professional-cribs.com | Security / firewall authentication (if Wordfence or similar is in use) | Session |
| cookieyes-consent | professional-cribs.com | Stores your cookie consent choices | 6 months |
| PHPSESSID | professional-cribs.com | Maintains session state for server-side features | Session |
3.2 Functional cookies
These cookies enable enhanced functionality and personalisation, such as embedded maps or video. If you do not allow these, some parts of the Site may not work properly.
| Cookie | Provider | Purpose | Duration |
| NID | google.com | Remembers your preferences for Google Maps on property listing pages | 6 months |
| SID, HSID, SSID, APISID, SAPISID | google.com | Used by Google Maps to provide map functionality | Up to 2 years |
3.3 Performance and analytics cookies
These cookies help us understand how visitors interact with the Site by collecting and reporting information anonymously. We use them to improve how the Site works.
Google Analytics 4 (GA4) — provider: Google LLC / Google Ireland Ltd
| Cookie | Provider | Purpose | Duration |
| _ga | google.com | Distinguishes unique users | 2 years |
| _ga_[container-id] | google.com | Maintains session state for GA4 | 2 years |
| _gid | google.com | Distinguishes unique users (legacy) | 24 hours |
| _gat_gtag_[id] | google.com | Throttles request rate to Google Analytics | 1 minute |
Google Tag Manager (GTM) — provider: Google LLC / Google Ireland Ltd
Google Tag Manager itself does not set cookies, but it is used to deploy the other Google and Meta tags listed in this policy. GTM is configured to respect your consent choices via Google Consent Mode v2.
3.4 Marketing and advertising cookies
These cookies are used to deliver relevant advertising to you on other websites and social media platforms, to measure the effectiveness of our ad campaigns, and to prevent the same ads being shown repeatedly.
Google Ads — provider: Google LLC / Google Ireland Ltd
| Cookie | Provider | Purpose | Duration |
| _gcl_au | google.com | Conversion linker — used by Google Ads to attribute conversions | 90 days |
| _gcl_aw | google.com | Stores Google Ads click information for conversion tracking | 90 days |
| _gcl_dc | google.com | Stores DoubleClick click information | 90 days |
| IDE | google.com | Used by Google DoubleClick to register and report actions after viewing/clicking ads | 13 months |
| test_cookie | google.com | Checks whether your browser supports cookies | 15 minutes |
Meta Pixel (Facebook/Instagram) — provider: Meta Platforms Ireland Ltd
| Cookie | Provider | Purpose | Duration |
| _fbp | meta.com | Identifies browsers for advertising and site analytics purposes | 90 days |
| fr | meta.com | Delivers, measures, and improves the relevance of Meta ads | 90 days |
| _fbc | meta.com | Stores the last visit to our Site via a Meta ad click | 90 days |
The Meta Pixel also enables features such as custom audiences, lookalike audiences, and conversion tracking across Facebook and Instagram.
TikTok Pixel — provider: TikTok Technology Limited
| Cookie | Provider | Purpose | Duration |
| _ttp | tiktok.com | Identifies the browser for ad measurement; measures and improves the performance of TikTok advertising campaigns | 13 months |
| _tt_enable_cookie | tiktok.com | Records that cookie consent has been granted for the TikTok Pixel | 1 year |
| ttcsid | tiktok.com | Session-level tracking for TikTok Pixel event deduplication | Session |
The TikTok Pixel enables conversion attribution, retargeting, and audience creation for TikTok Ads.
Snap Pixel — provider: Snap Inc.
| Cookie | Provider | Purpose | Duration |
| _scid | sc-static.net | Primary visitor identifier used by Snapchat for ad attribution and audience matching | 13 months |
| _scid_r | sc-static.net | Cross-domain copy of _scid used for cross-domain reconciliation | 13 months |
| _sctr | sc-static.net | Session token used for within-session event deduplication | Session |
The Snap Pixel enables conversion tracking, retargeting, and campaign optimisation across Snapchat.
Spotify Ad Analytics — provider: Spotify AB
| Cookie | Provider | Purpose | Duration |
| sp_t | spotify.com | First-party cookie set by the Spotify Pixel; tracks website visitor behaviour to measure the effectiveness of Spotify ad campaigns | 1 year |
The Spotify Pixel allows us to measure campaign performance, track conversions, and optimise ad delivery on the Spotify platform.
4. Third-party cookies and international transfers
Some cookies are set by third-party services we use. These third parties may also use data collected through their cookies for their own purposes, in accordance with their own privacy policies. This may involve transferring your personal data outside the UK/EEA. We rely on each third party’s own safeguards (such as Standard Contractual Clauses and, where applicable, the UK Extension to the EU-US Data Privacy Framework) to protect your data.
Please refer to the following for more detail:
- Google Privacy & Terms — https://policies.google.com/privacy
- Google Ads cookie info — https://policies.google.com/technologies/ads
- Google Analytics — https://support.google.com/analytics/answer/6004245
- Meta Privacy Policy — https://www.facebook.com/privacy/policy
- Meta cookie policy — https://www.facebook.com/privacy/policies/cookies
- TikTok Privacy Policy — https://www.tiktok.com/legal/page/eea/privacy-policy/en
- TikTok Cookies Policy — https://www.tiktok.com/legal/page/global/tiktok-website-cookies-policy/en
- Snap Privacy Policy — https://www.snap.com/privacy/privacy-policy
- Snap Cookie Policy — https://www.snap.com/cookie-policy
- Spotify Privacy Policy — https://www.spotify.com/uk/legal/privacy-policy/
- Spotify Cookies Policy — https://www.spotify.com/uk/legal/cookies-policy/
5. How to manage your cookie preferences
You can manage your cookie preferences in several ways:
- On our Site: click the “Cookie settings” link in the footer at any time to change your choices. Your preferences will be remembered for up to 6 months, after which you will be asked again.
- In your browser: most browsers allow you to refuse or delete cookies through their settings. Guidance is available at:
- Chrome — https://support.google.com/chrome/answer/95647
- Safari — https://support.apple.com/en-gb/guide/safari/sfri11471/mac
- Firefox — https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Edge — https://support.microsoft.com/en-gb/microsoft-edge
Please note that disabling strictly necessary cookies will prevent parts of the Site from working.
Opting out of advertising cookies directly:
- Google Ads settings — https://adssettings.google.com
- Meta ad preferences — https://www.facebook.com/adpreferences
- TikTok ad preferences — https://support.tiktok.com/en/account-and-privacy/personalised-ads-and-data/personalization-and-data
- Snapchat ad preferences — https://support.snapchat.com/en-US/a/advertising-preferences
- Spotify tailored ads settings — https://www.spotify.com/uk/account/privacy/
- Your Online Choices (EU/UK industry opt-out) — https://www.youronlinechoices.com/uk/
Do Not Track: some browsers offer a “Do Not Track” signal. Because there is no consistent industry standard for how websites should respond to this signal, the Site does not currently respond to it. You can manage your preferences through our cookie banner instead.
6. Changes to this Cookie Policy
We may update this policy from time to time to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. When we make material changes, we will update the “Last updated” date at the top of this policy and, where appropriate, re-prompt you through our cookie banner.
7. Contact us
If you have any questions about our use of cookies, please contact us:
Email: privacy@student-cribs.com
Phone: 020 3758 7000
Post: Professional Cribs, 33 Cavendish Square, Margaret Street, London, W1G 0PW